Press Releases Can Be of a Great Help if You Are into Ecommerce

21 December 2015

Melbourne: If you are into an online business and if you are not using the power of press releases, you are missing out something. Truth is that many business owners are unaware of how effective and powerful a press release can be.

TrueShip, a leading ecommerce service provider recently released a definitive guide to ecommerce press releases with the motive of helping online retailers to dominate the news.

Contrary to the belief, today press releases aren’t really dead. In fact, they are very much alive. Though there are several back and forth banters regarding the effectiveness of press releases in today’s rich online world, they actually remain as one of the best and cost effective means to deliver your message to the online world.

Increased Attention and More Traffic

  • Michael Lazar, the Director of online marketing at TrueShip said in a recent interview with a leading online press release distribution service provider that, issuing regular press releases have helped them greatly in increasing the attention for their guides, blogs and white papers which in turn has helped them in gaining more traffic and inbound backlinks. He also said in the interview that their traffic is increasing year over year and is breaking all traffic records so far.
     
  • The definitive guide on ecommerce press releases issued by TrueShip covers almost each and every aspect of the press release process right from conceptualizing the release to compositional virtues it should possess, the way to distribute it and syndicating it. Issuing the press releases frequently offers lots of business benefits like providing exposure, media coverage, social saturation, targeted traffic, omni channel market and competitive landscape.

But what can you learn from the definitive guide issued by TrueShip? The guide comprises 11 incremental steps to become a news magnet with your ecommerce press releases.

Here are the 11 incremental steps:

  • Creating a press release considering live examples and resources.
  • Creating audience appeal.
  • Targeting industries in a proper way.
  • Creating your elevator pitch.
  • Understanding the editing process.
  • Understanding the importance of collaboration.
  • Your current tier-one distribution options.
  • Syndicating the press release post distribution.
  • Comprehending the significance of social syndication.
  • Knowing the importance of compositional structure.
  • It also provides some sample press releases and illustrated graphics to help you get started.

By going through the definitive guide about ecommerce press releases issued by TrueShip, we can understand that, the press releases can be of a great help when it comes to online business. One can glean all the advantages like gaining the targeted traffic, increasing the attention, online saturation and lot more if you make the best use of it.

Fortune Innovations Melbourne is a well-established ecommerce development company having ecommerce developers with immense knowledge. We hold considerable experience in the domain of ecommerce and we are sure we can assist you in developing splendid ecommerce websites and applications. Reach out to us if you need any assistance on ecommerce development.

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